Top Seven Real Estate Marketing Tips For Your Listings


The real estate industry is not for the faint of heart.  There is tons of competition and you need to stand out from the crowd in order to really succeed. This can be achieved through how you market your property listings.  You want to make sure you are employing the right tactics that are going to not only bring you more leads but continued growth.

Below are seven marketing ideas to help you gain more leads for your real estate listings.

Write a great MLS listing description

Most prospective buyers find listings by way of the MLS.  Therefore, your listing descriptions are essential in reeling in leads. With that being said, you only have so much room in your MLS descriptions.  Be sure to include the most noteworthy features of the property as well as photos that showcase the properties best qualities.  You will also want to include some shots that are taken from varying angles so that your listing stands out.

Research keywords

Doing keyword research is key if you want to bring in qualified buyers.  Here is a great resource for sourcing long-tail keywords in real estate.  This will give you the opportunity to forecast what your target home buyer is searching for.  When you have pinpointed key phrases, you can start including them into your landing pages and marketing copy.

Take great photos

Having high quality photos of your property listings is essential to the selling process.  You can take photos yourself, but if it is in the budget, hiring a professional is great too.  The one thing we don’t recommend is taking pictures with a cellphone.  I am sure you wouldn’t but had to throw it out there.  With that being said, you do not need to spend a fortune on a camera if you are going to take them yourself.  Digital cameras are a plenty.  You just want to make sure you purchase one that is no less than 5 megapixels. You also want to preview the property prior to the photo shoot so you can get a feel for the layout and how you see the shoot playing out.

Whether you hire a professional or take them yourself, keep these tips in mind:

  • You are going to have many listings and of course, many photos.  Come up with a filing system that gives you ease of access to them for all your marketing material.
  • For SEO purposes, the file names and alt text of the pictures should include the property address or keywords that you plan on using in your marketing.

Use these photos in real estate flyers

Real estate flyers are still one of the most effective tools when it comes to marketing a home.   A properly done flyer should contain beautiful photos as well as be comprehensive and compelling. If you achieve these three points, you will be well on your way to selling that property.

Your high priority listings should be front and center on your home page

When leads come to your website, you want to make sure you are featuring your top listings on your front page.  Also be sure you are including CTA’s  (calls to action) that are prompting the visitor to take some action on a specific listing. Contact forms should also be included asking them to get more info, call for an appointment and so on.   Do not forget these important details as this is how a visitor becomes a lead.

Perform email campaigns

Email is a great lead generation tool. Everyone checks emails multiple times a day so this is a great way to get in front of potential buyers. Come up with a simple email format that includes a couple of impressive photos along with details about the features, location, as well as a call to action.  Also be sure to customize your subject line so they know it is specifically for a property listing.  If you want to get hyper local, include the street address.

Marketing Listings with Descriptive Blog Posts

Blogging is great for real estate professionals.  When you are generating a MLS listing, you only have so much room to make it great.  Creating a blog post around your listing provides you with the ability to be creative and think out of the box. Be sure to include those stunning photos you took and think about including a caption for each. Remember your contact information and that important call to action to urge them to contact you for more info or a showing.

Put together a killer video

Nowadays, video is where it is at.  Round out your marketing by creating a video tour of the property that showcases all its striking features.  Think about adding in music and a good narrative.  A good portion of real estate leads have a preference for video when it comes to viewing listing info so it can definitely be a smart investment on your part.